#UFImattersEU – social media campaign

Nested Applications

Social media toolkit intro 2

Here you can find basic information how to plan, organise, coordinate and run social media activities around the #UFImattersEU campaign.

The campaign will contain two promotional waves to:

1. raise awareness; and

2. spread the word through a social media challenge.

Target audience: parents of small children

Ufi campaign translations

The following supporters have already joined the campaign:

International Association for Soaps, Detergents and Maintenance Products (A.I.S.E), the European consumer voice in standardisation (ANEC), the German Federal Institute for Risk Assessment (BfR), CLP HelpDesk, Ministry of Labour and Social Insurance of the Republic of Cyprus

Help us reach more parents around Europe - join us to spread the word!

Download the material and visuals in your language [ZIP] [35MB]

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    • dansk
    • deutsch
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    • español
    • eesti keel
    • suomi
    • français
    • magyar
    • italiano
    • italiano
    • lietuviu kalba
    • latviešu valoda
    • Malti
    • Nederlands
    • polski
    • português
    • româna
    • slovencina
    • slovenšcina
    • svenska

UFI campaign timeline

Timeline and phases of the campaign

Twitter, Facebook, Instagram, LinkedIn
  • Wave 1 - Awareness raising (targeting parents)
    8-18 November

    We promote the UFI code through a social media campaign and give tips on how to avoid accidental poisonings.
  • Wave 2 - The UFI Challenge (targeting parents)
    19 November onwards (day before the World Children’s Day)

    Together with stakeholders, Member States, as well as institutional and national influencers, we challenge people to share information about the UFI code with their networks to reach as many parents as possible.