#UFImattersEU – social media campaign
Here you can find basic information how to plan, organise, coordinate and run social media activities around the #UFImattersEU campaign.
The campaign will contain two promotional waves to:
1. raise awareness; and
2. spread the word through a social media challenge.
Target audience: parents of small children
The following supporters have already joined the campaign:
International Association for Soaps, Detergents and Maintenance Products (A.I.S.E), the European consumer voice in standardisation (ANEC), the German Federal Institute for Risk Assessment (BfR), CLP HelpDesk, Ministry of Labour and Social Insurance of the Republic of Cyprus
Help us reach more parents around Europe - join us to spread the word!
Download the material and visuals in your language [ZIP] [35MB]
Wave 1 – Awareness raising
You can find the UFI story, key messages, copies for social media posts and visual materials in all official EU languages above in right column. Download the material and spread the word.
Copy | Example visuals |
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Accidents involving everyday chemical products can happen at any time. Use the UFI code to get faster medical advice. UFI is:
Can you already find the UFI code in products you have at home? #UFImattersEU |
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Accidents happen fast! It is surprising how quickly children can get their hands on everyday chemical products. 👉 To avoid this, keep them away from your children’s reach. 👉 If an accident happens, the UFI code on the product helps poison centre or, in some cases your doctor, give you accurate medical advice faster Learn why #UFImattersEU |
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Everyday chemical products may be harmful if not used correctly. Check and share our tips to keep your loved ones safe! Learn why #UFImattersEU |
Visual available in carousel format
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Copy | Example visuals |
Accidents involving everyday chemical products can happen at any time. Get faster medical advice with UFI. It’s a 16-character code that you can find on some chemical products that may harm you if not used correctly. #UFImattersEU |
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It is surprising how children can get their hands on chemical products you thought you put out of their reach. If an accident happens, the UFI code on the product helps you get faster medical advice. #UFImattersEU |
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Everyday chemical products may be harmful if not used correctly. Check and share our tips to keep your loved ones safe! Learn why #UFImattersEU |
Visual available in carousel format
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Wave 2 – the UFI challenge
You can find the UFI story, key messages, copies for social media posts and visual materials in all official EU languages above in right column. Download the material and spread the word.
Copy | Example visuals |
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World Children’s Day angle (post to be used before or on 20 November) Sharing is caring! Accidents involving everyday chemical products can happen at any time. Ahead of #WorldChildrensDay, ↗️SHARE this post to help parents of small children get accurate medical advice faster by using the UFI code. Tag your loved ones when sharing this post. #UFImattersEU |
Visual available in carrousel format
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Accidents involving everyday chemical products can happen at any time. Share this information about the UFI code and help parents of small children get accurate medical advice faster. Tag your loved ones when sharing this post. #UFImattersEU |
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World Children’s Day angle (post to be used before or on 20 November) Sharing is caring! Accidents involving everyday chemical products can happen at any time. Ahead of #WorldChildrensDay, I challenge my friends to share this post. This helps parents of small children get accurate medical advice faster by using the UFI code. Tag your loved ones when sharing this post. #UFImattersEU |
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Accidents involving everyday chemical products can happen at any time. I challenge my friends to share this post. This helps parents of small children get accurate medical advice faster by using the UFI code. Tag your loved ones when sharing this post. #UFImattersEU |
Copy | Example visuals |
World Children’s Day angle (post to be used before or on 20 November) Ahead of #WorldChildrensDay, share this info with parents of small children. Accidents involving everyday chemical products can happen at any time. Use the UFI code to get faster medical advice. Let your loved ones know why #UFImattersEU |
Visual available in carrousel format
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Share this useful info with parents of small children. Accidents involving everyday chemical products can happen at any time. Use the UFI code to get faster medical advice. Let your loved ones know why #UFImattersEU |