#UFImattersEU – social media campaign
Here you can find basic information how to plan, organise, coordinate and run social media activities around the #UFImattersEU campaign.
The campaign will contain two promotional waves to:
1. raise awareness; and
2. spread the word through a social media challenge.
Target audience: parents of small children
The following supporters have already joined the campaign:
International Association for Soaps, Detergents and Maintenance Products (A.I.S.E), the European consumer voice in standardisation (ANEC), the German Federal Institute for Risk Assessment (BfR), CLP HelpDesk, Ministry of Labour and Social Insurance of the Republic of Cyprus
Help us reach more parents around Europe - join us to spread the word!
Download the material and visuals in your language [ZIP] [35MB]
Timeline and phases of the campaign
- Channels
- Twitter, Facebook, Instagram, LinkedIn
- Timeline
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- Wave 1 - Awareness raising (targeting parents)
8-18 November
We promote the UFI code through a social media campaign and give tips on how to avoid accidental poisonings. - Wave 2 - The UFI Challenge (targeting parents)
19 November onwards (day before the World Children’s Day)
Together with stakeholders, Member States, as well as institutional and national influencers, we challenge people to share information about the UFI code with their networks to reach as many parents as possible.
- Wave 1 - Awareness raising (targeting parents)